About | Work | Writing | Podcasts | Music | Contact

Bryan McCarty

Product Marketing Leader 💪

• LinkedIn
• GitHub
• Medium
• Spotify

About

Hi 👋 I'm Bryan.I've spent 15 years leading product marketing at B2B fintech companies, from launches and positioning to founder narrative and go-to-market strategy. I've also been the product manager in the room.Early in my career, I was one of the first two PMs on Jack Henry's Banno platform, building the product and research practice from scratch. Several features I shipped are still core to the platform today, which now serves 1,000+ financial institutions and 15.5M users.Since then: founding marketer at Moov, where I also produced the first two fintech_devcon conferences. First product marketing hire at Hummingbird. Head of Marketing and later Head of Product at Orum through the Stripe acquisition, known there for how we showed up at events like Money20/20 and Fintech Meetup, including a donut shop takeover other companies have since copied, and for building the public voice of CEO Stephany Kirkpatrick.That background is how I ended up running product at Orum. I find the one reason people should care and tell it in plain language, so they remember it and repeat it.I'm currently at Lead Bank leading product marketing, focused on competitive narrative, positioning, and brand clarity. Earlier in my time there, as the company's first dedicated marketing hire, I re-platformed Lead's API docs from vision through launch.Outside of work, you'll usually find me trail running, training for marathons, spending time with my family, listening to hardcore music, or living the straight edge lifestyle that has been part of my life since I was 16.Say hello.

Work I've done

Lead Bank API Docs — treating docs as a product
Lead Bank · Current

Documentation at Lead was an afterthought. Guides got written after features shipped, by whichever PM had shipped them, which meant every page had a different voice, a different structure, and no shared sense of who it was for. Nobody thought of docs as part of the product. The site was behind a password, because leadership was embarrassed by it.I made the case that developer documentation is the product for a bank whose customers integrate by API, and that it deserved the same ownership as anything else on the roadmap. That meant getting executive buy-in for a full re-platform rather than another round of cleanup.I owned it end to end: the vision and the plan, the move to Mintlify, the information architecture, the voice and tone standards, content hierarchy, and changelog norms. Less visible but more important, I changed how the team thought about docs — from something you write after shipping to something you design alongside the thing you're shipping.At launch, leadership was comfortable enough to take the password off and make the site public. We started tracking usage for the first time. Partners began treating the docs as the source of truth instead of opening a support ticket first. The team continues to build on the foundation I set.Lead Bank API Docs → docs.lead.bank

Orum Monitor — turning a dashboard into an operations product
Orum (acquired by Stripe) · 2023–2025

Orum's platform was API-first, which served developers well and left everyone else out. Payment operations teams were signing into what we called a dashboard, but it was really just a list of transactions. The people responsible for money movement day to day had no purpose-built place to do their work.The opportunity was clear enough. The harder question was scope. There were plenty of ideas about what an operations portal could be, and the discipline was deciding what actually belonged in the first version: enough value to justify a new name and a launch moment, without waiting to build everything.I led the vision and directed the UX, made the calls on what shipped and what waited, wrote the product guides, and produced the demo videos. We packaged it as Monitor, launched it at an industry event, and kept prioritizing the backlog against it from there.Monitor became the first portal built to orchestrate payment operations rather than just report on them. Individual users and time on site both rose after launch, which was the signal we wanted: ops teams were doing their work in the product instead of checking on it.Orum Monitor → docs.orum.io (with 2-minute demo)

The Donutique Takeovers — fintech event stunts that drove millions in pipeline
Orum (acquired by Stripe) · 2023–2025

Fintech conferences are crowded with booths. Every company has the same banner, the same swag, and roughly the same pitch, and Orum sold payments infrastructure, which is hard to make memorable on a show floor. I wanted people to remember us after they left Vegas. I also wanted our VIP guests to have a place to escape the chaos of the conference and breathe for a minute.Donutique had just opened in the Venetian, and we were the first company to buy it out for an event. We flew in two world-famous baristas (Sam Spillman and Isaiah Sheese) to serve the best coffee in the world alongside all the donuts anyone could want. No pitches, and no selling from our team. It was a treat for our VIP guests.It drove millions in pipeline. We ran it again at Fintech Meetup, and a third time at another Money20/20, which covers my entire time at Orum. Partners started asking to co-activate with us, and we did, with Visa and BNY. Other companies have since tried the same stunt, and none of them pulled it off the way we did. Donutique told me as much.Alongside the events, I built Stephany's public presence on LinkedIn as part of a founder-led brand. We settled into two posts a week, and I built the rhythm and the content process to keep it going. Her following grew past 10,000.Orum's Donutique takeover → LinkedIn sneak peek post

Banno Conversations — the first authenticated chat in digital banking
Jack Henry / Banno · 2015–2017

Community banks and credit unions had built their reputations on knowing people by name. The branch was where that happened. But as accountholders moved to online and mobile banking, that relationship had nowhere to go. The chat tools available at the time made it worse: they pushed users out to a separate experience and made them authenticate a second time, so the moment someone needed help was the moment the product handed them a hassle.The hypothesis was simple. You're already authenticated inside digital banking. Why not chat right there? And why shouldn't it feel like texting a person, rather than filing a support ticket? Typing indicators, emoji reactions, the ability to attach a transaction for context, upload a document, and see the actual name and photo of the banker on the other side. Showing a real employee's face and name was a genuinely contentious idea in banking software at the time.I turned those hypotheses into clickable prototypes and put them in front of both sides of the product. Banno builds the accountholder experience and the banker experience, so testing one without the other would have told us half the story. I ran research with bank employees and with their customers, watching where each side hesitated, what felt safe, and what felt like a support queue instead of a conversation.Conversations shipped as the first authenticated chat built into digital banking. It's still a core part of the Jack Henry Platform today, now with video, screen sharing, forms, business banking, and AI-assisted responses layered on top of the original foundation.Banno Conversations → banno.com/conversations

Select launch writing, essays, and product guides

Orum

Orum (acquired by Stripe, July 2025) — 15+ product launches including Verify, Subledgers, Business Name Match, Scheduled Transfers, Direct to Fed, and more. Orum's blog was retired after Stripe's acquisition.

Hummingbird

Moov

Aha! — product management guides

Aha! — product launch writing

Fintech essays

Product and go-to-market

Podcast appearances

Music (vocals)

Say hello

Working on an interesting problem? Hiring? Let's chat.